“Incorporating collabs with Gucci and global artists into their fashion realm has helped the brand to remain relevant as a luxurious fashion house.” “Balenciaga has done an excellent job at tapping in with the youth and evolving as a more futuristic brand,” Perriott explained. We recently caught up with Wesmore Perriott, a Stylist, Image and Creative Consultant at Defending Champs, and asked for his thoughts on Balenciaga’s skyrocketing popularity. Kim Kardashian in Balenciaga for Balenciaga. It’s safe to assume that this newfound fame would all circle back to Balenciaga’s Creative Director and co-founder of Ventements, Demna Gvaslia, who took the reigns at Balenciaga in 2015 following Alexander Wang’s exit. However, over the past five years or so, it seems that Balenciaga has officially become the new it girl in town, not only popping up everywhere in the celebrity world but also making its mark on the general populace. It seemed that everyone from A-list celebrities to your next-door neighbor started rocking Gucci Marmont belts, Gucci handbags or something else sporting the brand’s iconic motifs. There was a time, just a few years back, when Gucci reigned as queen of the fashion world. In 2018, Balenciaga was revealed to be the fastest-growing brand within the Kering Group, which notably owns both Gucci and Balenciaga along with other large names in the luxury fashion industry such as Saint Laurent, Bottega Veneta and Alexander McQueen, according to Business of Fashion.
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